{"id":192,"date":"2012-01-30T15:18:20","date_gmt":"2012-01-30T21:18:20","guid":{"rendered":"https:\/\/allenergyconsulting.com\/blog\/?p=192"},"modified":"2012-02-15T18:38:08","modified_gmt":"2012-02-16T00:38:08","slug":"green-energy-better-and-more-sustainable-without-subsidy","status":"publish","type":"post","link":"https:\/\/allenergyconsulting.com\/blog\/2012\/01\/30\/green-energy-better-and-more-sustainable-without-subsidy\/","title":{"rendered":"Green Energy Better and More Sustainable without Subsidy"},"content":{"rendered":"

There is no doubt in my mind that green \/ renewable energy is capable of being sustainable without subsidies or even a CO2 price.\u00a0\u00a0 Articles such as the one I <\/span>recently read<\/span><\/a> put doubt in many readers as they approach the issue on the basis of competition with fossil fuel.\u00a0\u00a0 With subsidies and a CO2 price, renewable energy will come into the market; but the adoption into society as the right thing to do may not come as quick. \u00a0\u00a0\u00a0The role of the government, as many see it, is to not only provide for essential infrastructure (roads, police, etc\u2026) but to also induce appropriate behavior.\u00a0 Our decision on appropriateness can range significantly.\u00a0 Personally, I believe appropriate behavior will develop and be produced from innovators capitalizing on the fact that people will make good choices when someone makes it easy for them.\u00a0 This is an optimistic stance on humanity in that the premise is that the natural tendency is to do good.\u00a0 Let me caveat my statement, major behavior changes involving humane treatment for our fellow men do require government intervention (e.g. slavery, racism, etc\u2026) to progress in a timely fashion.\u00a0 In terms of renewable, innovation in marketing and advancing the value of renewable has been very poor.\u00a0 I would suggest a reason for this is the subsidies.\u00a0 Subsidies have crowded out the innovators and put the path for renewable in the hands of mega-corporations.\u00a0 Significant lifestyle innovation does not come from large corporations, though much credit should be given to them for lowering cost of production for renewables.<\/span><\/span><\/p>\n

I want to focus my case for renewables without subsidies on the organic food industry.\u00a0 The organic food industry was far from being promoted by the US government.\u00a0 Organic food trend also encompasses the desire to purchase local farmed products.\u00a0\u00a0 There was no subsidy or \u201cpush\u201d by government.\u00a0 The product is a premium in cost compared to the non-organic food.\u00a0 However through the innovative entrepreneurial spirits of people involved in companies such as Whole Foods, Trader Joes, etc\u2026 society has a rather large and growing organic food industry.\u00a0\u00a0 This was not done by pushing cost to people who could not afford or see value from it.\u00a0\u00a0 A decent portion of society has naturally decided that it would be appropriate to purchase from local farmers and to reward organic food producers and marketers.\u00a0 Those who could initially afford it eventually allowed more people to afford it later \u2013 as seen by Walmart offering organic food.<\/span><\/span><\/p>\n

There is no doubt in my mind someone can take a segment of the economy to push forward into renewables.\u00a0\u00a0 It is matter of changing the approach and tact on renewables.\u00a0\u00a0 So many people have a deep commitment in green living, but act so little upon it.\u00a0 When I note some of the hypocrisy in their lifestyle choices, many note they don\u2019t plan to change their lifestyle significantly unless we all do it.\u00a0\u00a0 This is the failure of leadership.\u00a0 In addition, it shows no one has learned to extract a potential revenue stream.\u00a0 Someone needs to be able to create a mechanism where it makes it easy and desirable to be green.\u00a0 True innovation requires innovative marketing.\u00a0 People are always trying to relate renewables with fossil fuel.\u00a0\u00a0 Learn from Apple, my Apple fanatic friends would give no credence to any competition\/comparison with the PC.\u00a0 I can envision the possibility of creating communities \/neighborhoods where people choose to pay a premium to live a renewable and efficient way of living.\u00a0\u00a0 Obviously I am not Steve Jobs of renewables, so I can only envision so much in the future on how this revolutionary way of developing renewables may unfold.\u00a0 It could be quite a game changing event, if people chose a lifestyle that would incorporate and unify the energy incentives of the developer, property manager, and tenant.\u00a0 <\/span><\/span><\/p>\n

A better tomorrow can be achieved if we realize the individual and the various actors involved in energy use cannot make the time to individually make appropriate lifestyle decisions when in aggregate make a large difference.\u00a0 Energy is a means to an end.\u00a0 An innovator is needed to make it easy and desirable to change our choices.\u00a0\u00a0 As Steve Jobs has said \u201cA lot of times, people don’t know what they want until you show it to them.\u201d\u00a0 \u00a0Remove and\/or transfer the mechanism of subsidies to the innovators not the corporation, if you truly want society to massively and effectively adopt renewables and efficient living.<\/span><\/span><\/p>\n

All Energy Consulting is committed to deep thought and thorough analysis.\u00a0<\/span><\/span><\/p>\n

We positively and evocatively challenge the current thinking involving any aspect of energy use. We look for projects that offer meaningful, transformative, with impactful outcome to the marketplace or society (see projects<\/a>).<\/p>\n

 <\/p>\n

Please consider All Energy Consulting for your consulting needs.<\/p>\n

 <\/p>\n

Your Energy Consultant,<\/span><\/span><\/p>\n

David K. Bellman<\/span><\/a><\/p>\n

614-356-0484<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

There is no doubt in my mind that green \/ renewable energy is capable of being sustainable without subsidies or even a CO2 price.\u00a0\u00a0 Articles such as the one I recently read put doubt in many readers as they approach the issue on the basis of competition with fossil fuel.\u00a0\u00a0 With subsidies and a CO2 […]<\/p>\n","protected":false},"author":1,"featured_media":34,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,6,17],"tags":[63,68,67,369,64,65,66],"class_list":["post-192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-insights","category-power","category-renewables","tag-green-energy","tag-innovation","tag-organic-food","tag-power","tag-renewable-energy","tag-renewable-subsidies","tag-subsidies"],"_links":{"self":[{"href":"https:\/\/allenergyconsulting.com\/blog\/wp-json\/wp\/v2\/posts\/192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allenergyconsulting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allenergyconsulting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allenergyconsulting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allenergyconsulting.com\/blog\/wp-json\/wp\/v2\/comments?post=192"}],"version-history":[{"count":8,"href":"https:\/\/allenergyconsulting.com\/blog\/wp-json\/wp\/v2\/posts\/192\/revisions"}],"predecessor-version":[{"id":195,"href":"https:\/\/allenergyconsulting.com\/blog\/wp-json\/wp\/v2\/posts\/192\/revisions\/195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allenergyconsulting.com\/blog\/wp-json\/wp\/v2\/media\/34"}],"wp:attachment":[{"href":"https:\/\/allenergyconsulting.com\/blog\/wp-json\/wp\/v2\/media?parent=192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allenergyconsulting.com\/blog\/wp-json\/wp\/v2\/categories?post=192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allenergyconsulting.com\/blog\/wp-json\/wp\/v2\/tags?post=192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}